In the last couple of weeks, the subject of Canada as a rising startup and tech hub has been seemingly everywhere in my news feed. Much of discussion about Canada has focused on Toronto and Vancouver, and to a lesser extent Montreal (where Techstars is opening a new accelerator, one year after launching in Toronto). And that’s for good measure—these are far and away the leading hubs of startup activity in Canada.

But, I’d like to talk about another northern star that shouldn’t be left out from the discussion: Kitchener-Waterloo.